Start by explaining what the buyer is buying

A pricing page in an industrial sales deck is not just a place to show the amount. Buyers need to know which pages, deliverables, services and follow-up costs are covered by the number.

If a slide only says “RMB 200 per PPT page” or “RMB 8,000 per film minute,” the buyer still does not know whether copy editing, visual design, revision rounds, source files or output formats are included. Price and scope should appear together.

Make the billing unit clear first

The first layer of a pricing slide is the billing unit. Industrial content and visual services may be charged per page, per article, per minute, per second or per project. The clearer the unit, the easier it is for a buyer to judge budget fit.

For example, PPT design can be stated as “RMB 200 / page,” flyer design as “RMB 300 / page,” and WeChat article publishing as “RMB 500 / article.” These are calculation references, not fixed total project prices.

  • Per page: PPTs, flyers, parameter pages and brochure layouts.
  • Per article: WeChat posts, media drafts and publishing support.
  • Per minute: brand films, product videos and interview edits.
  • Per second: 3D animation, VR shots and complex motion graphics.
  • Per project: custom websites, landing pages and integrated growth projects.

Put included scope next to the price

A pricing slide is usually easier to understand as a set of pricing cards rather than a bare spreadsheet. Each card should explain what is included: source material sorting, copy optimization, visual design, revision rounds, output formats and editable files.

For sales PPT work, the price can be split into page design, content sorting, chart redrawing and proposal structure improvement. This helps the buyer see that the work is not only decoration, but a clearer sales communication system.

List the variables that affect the quote

Many pricing disputes come from incomplete information. A pricing slide can state the variables that may change the final quote, so the buyer knows what to prepare before asking for a formal proposal.

  • Whether the copy and sales logic need to be reorganized.
  • Whether diagrams, process flows, parameter tables or comparison charts need to be redrawn.
  • Whether brand guidelines, product images and technical documents are available.
  • Whether bilingual versions or multiple page sizes are needed.
  • Whether the material will also be used for printing, video, web pages or media publishing.

State the boundaries clearly

A pricing slide should not turn design work into a performance promise. PPTs, visual materials and publishing support can improve clarity and professionalism, but they cannot guarantee deals, inquiries or rankings.

A better approach is to state the deliverables, work scope and materials the client needs to provide, while clearly separating the outcomes that cannot be promised. This makes the proposal more credible and easier to discuss.

Check these six points before sending

Before a pricing page is sent to a buyer, use this quick checklist. If these six points are clear, the buyer can usually decide faster whether the conversation should continue.

  • Is every price connected to a billing unit?
  • Is the included scope placed next to the price?
  • Are optional add-ons separated from the base quote?
  • Are quote variables listed clearly?
  • Are payment terms, revision rounds and output formats explained?
  • Have guarantees about deals, inquiries, rankings or ad returns been removed?